Narrow search
Showing 1 - 4 of 4
Cover Image
Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc - 1994
Persistent link: https://www.econbiz.de/10000909454
Cover Image
Do consumers really know of the price is right? : Direct measures of reference price and their implications for retailling
Vanhuele, Marc; Drèze, Xavier - 2000
Persistent link: https://www.econbiz.de/10001553202
Cover Image
Consumers' immediate memory for prices
Vanhuele, Marc; Laurent, Gilles; Drèze, Xavier - 2005
Persistent link: https://www.econbiz.de/10003121973
Cover Image
Connaissance du prix par les enfants de 5 à 13 ans : une étude exploratoire
Vanhuele, Marc; Damay, Caralie - 2006
Persistent link: https://www.econbiz.de/10003300156