Food retailers present consumers with a complex market offering. They offer consumers an assortment of products sourced from numerous suppliers, along with various services within a retailer-controlled environment (Burt & Sparks 2002). Food retailers aim to offer an assortment of products and...

Scenarier er en velkendt måde at forholde sig til fremtiden på. Mere end at forudsige hvordan fremtiden vil se ud, er formålet at give forskellige bud på hvordan fremtiden kunne forme sig. Fremtiden for dansk fødevareindustri har nærværende working papers forfattere og øvrige...

Fødevarevirksomheders omverden er evigt skiftende, og de kan derfor ikke regne med, at nuværende kompetencer er tilstrækkelige til at kunne klare sig i morgendagens internationale konkurrence. Det er dog noget nær umuligt at forestille sig, hvad det kræver for at klare sig i...

Executive summary <p> 1. The structure of retailing and wholesaling in Eastern Europe has been significantly altered by privatisation and liberalisation in the transition from central planning to market economy. Furthermore, many western retailers faced with saturated domestic markets have expanded...</p>

Executive summary <p> 1. Retailers and suppliers increasingly tend to form long-term co-operative relationships. In the literature, the use of information technology is an enabling factor behind this trend. Nevertheless, our understanding of how information technology influences retailer-supplier...</p>

1. Traditionally the development of advertising messages has been based on “creative independence”, sometimes catalysed by inductively generated empirical data. Due to the recent intensified focus on advertising effectiveness, this state of affair is now beginning to change. <p> 2. Implementing...</p>

As a result of the increased competition between self-service chains, retail managers try to strengthen store identity and customer loyalty to an increasing degree. In this respect a number of measures, as for example service management and direct marketing programmes, have been instigated. Most...

Functional foods is a relatively new concept covering food products enriched with various kinds of (natural) substances (eg vitamins, minerals or probiotic cultures) or modified so as to provide consumers with an additional physiological benefit presumed to prevent disease or promote health,...