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Consumer assessment of social product features : an empirical investigation using choice experiments
Auger, Pat
;
Devinney, Timothy Michael
;
Louviere, Jordan J.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001750620
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Consumer social beliefs : an international investigation using best-worst scaling methodology
Auger, Pat
(
contributor
); …
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2004
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002001729
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