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La segmentazione adattiva nei mercati business to business
Nardin, Giancarlo; Corsaro, Daniela; Monaco, Giovanni - In: MERCATI E COMPETITIVITÀ 2006/3 (2006) 3
Persistent link: https://www.econbiz.de/10010560577
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"Marketing Challenges in a Connected World"
Snehota, Ivan; Busacca, Bruno; Cova, Bernard; Arbore, … - In: MERCATI E COMPETITIVITÀ 2007/3 (2007) 3, pp. 5-18
Persistent link: https://www.econbiz.de/10010560501
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Inter and intra organisational consequences of business relationships
Fiocca, Renato; Snehota, Ivan; Cantù, Chiara - In: MERCATI E COMPETITIVITÀ 2013/1 (2013) 1, pp. 9-12
Persistent link: https://www.econbiz.de/10010638780