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<em>Quality Management to Develop Talent and Creativity</em> Firm’s competitiveness has a primary source in its intellectual capital: People are the most valuable firm’s resource, as they activate learning processes and value generation processes. The work analyses the relationship among quality...
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The purpose of this research is demonstrating that the network strategy influences the complex tourist product quality and if the firms pursue a co-planning value strategy, this latter affects marketing choices of tourist product. Authors propose a theoretical model which represents an...
Persistent link: https://www.econbiz.de/10010876179
Competitive dynamics in tourism make a very strong case for company cooperation strategies for local development. Our analysis begins with a literature review on networking and quality management in tourism. We then propose an innovative theoretical framework, representing a decision-making...
Persistent link: https://www.econbiz.de/10010560504