Checchinato, Francesca; Gazzola, Paola - In: MERCATI E COMPETITIVITÀ 2009/1 (2009) 1, pp. 45-70
<em>Web 2.0: a study about Italian football clubs</em> - This study carries out an analysis about tools and features that characterize the Web 2.0 approach and the related opportunities for companies. The study is focused on the Football field in Italy and it analyses companies’ and consumer activities...
