Guido, Gianluigi; Capestro, Mauro; Pino, Giovanni - In: MERCATI E COMPETITIVITÀ 2010/4 (2010) 4, pp. 85-99
The present work aims at analyzing the existence of possible differences in the explorative behavior of consumers of different nationality: Italian and Greek, respectively. The analyses performed reveal that both groups of respondents display a low propensity to engage in repetitive behaviors...