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Le imprese manifatturiere sono chiamate a rinnovare la propria offerta attraverso un più esplicito investimento nel marketing come funzione in grado di costruire relazioni interattive con i clienti e supportare l’innovazione simbolica e la proposta di nuovi significati da veicolare al...
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The present work aims at analyzing the existence of possible differences in the explorative behavior of consumers of different nationality: Italian and Greek, respectively. The analyses performed reveal that both groups of respondents display a low propensity to engage in repetitive behaviors...
Persistent link: https://www.econbiz.de/10008799516