<em>Features and potential of events as "mediterranean experiences": the example of "Palio de lo Daino"</em> - This paper considers the issue of organising and managing events in a mediterranean perspective as a suitable means for enhancing local, typical and traditional events, such as village feasts,...

Negli ultimi anni, nei musei si è progressivamente affermato un approccio manageriale maggiormente market-oriented. In questo contesto, l’analisi della soddisfazione dei visitatori è diventata un’attività di fondamentale importanza. L’obiettivo di questo lavoro è capire se le emozioni...

In recent years museums have become interested in significant modernization efforts within their administration by updating their managerial elements and principles. Consumers’ satisfaction in particular has been recognized as a key element in gaining an advantage over competitors. The...