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Designing promotional incentives to embrace social sharing : evidence from field and online experiments
Sun, Tianshu; Viswanathan, Siva; Huang, Ni; Zheleva, Elena - In: MIS quarterly 45 (2021) 2, pp. 789-820
Persistent link: https://www.econbiz.de/10012631383
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Early bird versus late owl : an empirical investigation of individual shopping time habit and its effects
Zhang, Ziqiong; Zhang, Zili; Chen, Peiyu - In: MIS quarterly 45 (2021) 1, pp. 117-162
Persistent link: https://www.econbiz.de/10012814882
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A prescriptive analytics framework for optimal policy deployment using heterogeneous treatment effects
McFowland, Edward, III; Gangarapu, Sandeep; Bapna, Ravi; … - In: MIS quarterly 45 (2021) 4, pp. 1807-1832
Persistent link: https://www.econbiz.de/10012814958