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Viewing brands in multiple dimensions
Berthon, Pierre
;
Holbrook, Morris B.
;
Hulbert, James M.
; …
- In:
MIT sloan management review
48
(
2006/07
)
2
,
pp. 37-43
Persistent link: https://www.econbiz.de/10003429456
Saved in:
2
BRANDING - Viewing Brands in Multiple Dimensions - The concept of a "brand manifold" helps managers understand that a brand's impact varies according to who is valuing it, in what...
Berthon, Pierre
;
Holbrook, Morris B.
;
Hulbert, James M.
; …
- In:
MIT sloan management review
48
(
2007
)
2
,
pp. 37-43
Persistent link: https://www.econbiz.de/10007598538
Saved in:
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