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Can product returns make you money?
Petersen, J. Andrew; Kumar, V. - In: MIT sloan management review 51 (2009/10) 3, pp. 85-89
Persistent link: https://www.econbiz.de/10003971391
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Increasing the ROI of social media marketing
Kumar, V.; Mirchandani, Rohan - In: MIT sloan management review 54 (2012/13) 1, pp. 55-61
Persistent link: https://www.econbiz.de/10009661386
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Can marketing lift stock prices?
Kumar, V.; Shah, Denish - In: MIT sloan management review 52 (2010/11) 4, pp. 24-26
Persistent link: https://www.econbiz.de/10009267457
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The perils of social coupon campaigns
Kumar, V.; Rajan, Bharath - In: MIT sloan management review 53 (2011/12) 4, pp. 13-14
Persistent link: https://www.econbiz.de/10009567590
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Measuring the benefits of employee engagement
Kumar, V.; Pansari, Anita - In: MIT sloan management review 56 (2014/15) 4, pp. 67-72
Persistent link: https://www.econbiz.de/10011339899