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Communicating corporate social responsibility to a cynical public
Illia, Laura; Zyglidopoulos, Stelios C.; Romenti, Stefania - In: MIT sloan management review 54 (2012/13) 3, pp. 16-18
Persistent link: https://www.econbiz.de/10009745383
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THE DANGERS OF DISGRUNTLED EX-EMPLOYEES - Ex-employees who believe that they have been mistreated by the company where they worked may be highly motivated — And effective — At competing against their former employers.
Pazzaglia, Federica; Sonpar, Karan; de Holan, Pablo Martin - In: MIT sloan management review 54 (2013) 4, pp. 8-9
Persistent link: https://www.econbiz.de/10010151305
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The dangers of disgruntled ex-employees
Pazzaglia, Federica; Sonpar, Karan; Holan, Pablo Martin de - In: MIT sloan management review 54 (2013) 4, pp. 8-9
Persistent link: https://www.econbiz.de/10009776559
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COMMUNICATING CORPORATE SOCIAL RESPONSIBILITY TO A CYNICAL PUBLIC - Corporate social responsibility has gone mainstream. But unless corporations communicate their CSR achievements wisely, they risk being accused of greenwashing.
Illia, Laura; Zyglidopoulos, Stelios C; Romenti, Stefania; … - In: MIT sloan management review 54 (2013) 3, pp. 16-18
Persistent link: https://www.econbiz.de/10010104714