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DIGITAL TRANSFORMATION - Competing in the Age of Omnichannel Retailing - As technology blurs the distinctions between physical and online retailing, retailers and their supply-chain partners will need to rethink their competitive strategies.
Brynjolfsson, Erik
;
Hu, Yu Jeffrey
;
Rahman, Mohammad S
- In:
MIT sloan management review
54
(
2013
)
4
,
pp. 23-30
Persistent link: https://www.econbiz.de/10010151310
Saved in:
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Competing in the age of omnichannel retailing
Byrnjolfsson, Erik
;
Hu, Yu Jeffrey
;
Rahman, Mohammad S.
- In:
MIT sloan management review
54
(
2013
)
4
,
pp. 23-29
Persistent link: https://www.econbiz.de/10009776548
Saved in:
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