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Why forecasts fail : what to do instead

Makridakis, Spyros G.; Hogarth, Robin M.; Gaba, Anil - In: MIT sloan management review 51 (2009/10) 2, pp. 83-90

Persistent link: https://www.econbiz.de/10003945583

FORECASTING - Why Forecasts Fail. What to Do Instead - The field of forecasting has advanced significantly in recent years. But managers need to learn from history about what they can and cannot predict, and develop plans that are sensitive to surprises.

Makridakis, Spyros; Hogarth, Robin M; Gaba, Anil - In: MIT sloan management review 51 (2010) 2, pp. 83-91

Persistent link: https://www.econbiz.de/10008371044

PRICING STRATEGY - Why the Highest Price Isn't the Best Price - How to practice value-based pricing that boosts profits and promotes better relationships with customers.

Makridakis, Spyros; Hogarth, Robin M; Gaba, Anil - In: MIT sloan management review 51 (2010) 2, pp. 69-79

Persistent link: https://www.econbiz.de/10008381783

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