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THE MYTH ABOUT VIRAL MARKETING - Viral marketing is an appealing concept, but recent research suggests it does not describe how adoption usually takes place online.
Fitzgerald, Michael - In: MIT sloan management review 54 (2013) 3, pp. 15-15
Persistent link: https://www.econbiz.de/10010104713
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The myth about viral marketing
Fitzgerald, Michael - In: MIT sloan management review 54 (2012/13) 3, pp. 15
Persistent link: https://www.econbiz.de/10009745386