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Creating online videos that engage viewers
Pirouz, Dante M.
;
Johnson, Allison R.
;
Thomson, Matthew
; …
- In:
MIT sloan management review
56
(
2014/15
)
4
,
pp. 83-88
Persistent link: https://www.econbiz.de/10011339896
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2
SUSTAINABILITY - Does It Pay to Be Good? In surveys, customers have long claimed that they'd pay more for ethically produced goods. But is that what happens when they actually buy things? New experiments offer answers.
Trudel, Remi
;
Cotte, June
- In:
MIT sloan management review
50
(
2009
)
2
,
pp. 61-68
Persistent link: https://www.econbiz.de/10008165829
Saved in:
3
Does it pay to be good?
Trudel, Remi
;
Cotte, June
- In:
MIT sloan management review
50
(
2008/09
)
2
,
pp. 61-68
Persistent link: https://www.econbiz.de/10003807502
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