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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ERIM report series research in management
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ECONIS (ZBW)
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Advertising and price effectiveness over the business cycle
Gijsenberg, Maarten J.
;
Heerde, Harald J. van
;
Dekimpe, …
-
2009
Persistent link: https://www.econbiz.de/10009485877
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Understanding the timing and magnitude of advertising spending patterns
Gijsenberg, Maarten J.
;
Heerde, Harald J. van
;
Dekimpe, …
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2009
Persistent link: https://www.econbiz.de/10009306647
Saved in:
3
Weathering product-harm crises
Cleeren, Kathleen
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003633841
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