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Advertising
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Journal of marketing research : JMR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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MSI reports : working paper series
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Retailing in the 21st century : current and future trends
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World Scientific - Now Publishers series in business
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Encouraging sustainable behavior : psychology and the environment
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Foundations and Trends(R) in Marketing
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From Little's law to marketing science : essays in honor of John D.C. Little
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ECONIS (ZBW)
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Advertising and price effectiveness over the business cycle
Gijsenberg, Maarten J.
;
Heerde, Harald J. van
;
Dekimpe, …
-
2009
Persistent link: https://www.econbiz.de/10009485877
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Understanding the timing and magnitude of advertising spending patterns
Gijsenberg, Maarten J.
;
Heerde, Harald J. van
;
Dekimpe, …
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2009
Persistent link: https://www.econbiz.de/10009306647
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