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Journal of marketing research : JMR
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Advertising and price effectiveness over the business cycle
Gijsenberg, Maarten J.
;
Heerde, Harald J. van
;
Dekimpe, …
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2009
Persistent link: https://www.econbiz.de/10009485877
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Understanding the timing and magnitude of advertising spending patterns
Gijsenberg, Maarten J.
;
Heerde, Harald J. van
;
Dekimpe, …
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2009
Persistent link: https://www.econbiz.de/10009306647
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