dataset that achieves this goal and demonstrates how income distribution data, combined with consumer and marketing data, can … data with pricing, marketing spending, consumer behavior and distribution coverage data makes it possible to measure which …

The development of the market of a product needs a wide knowledge of consumption and marketing practices relevant. This … measure tools. The marketing chain is simple and in favor of a vertical organisation. Nevertheless, the lack of producers and …

-called homo economicus. The bodies of academic literature of finance and marketing rely mainly on this fundamental hypothesis …