introduced with case studies from sociology, anthropology,ethnology and other disciplines. It is a collective work directed by …

Marketing literature has emphasized the factors hampering marketing planning and strategizing in small firms, in … marketing have nonetheless shown that small firms do engage in peculiar marketing strategies and activities that do not … contributing to extant theory in entrepreneurial marketing placing under scrutiny the generative moments of marketing strategies in …

and implement theirs software to benefit from it. This paper aimed to discuss the difference between traditional marketing … 4Ps and the new generation of marketing 4Cs, and then to explain what does CRM mean, its definition, features, and how …