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~isPartOf:"MPRA Paper"
~person:"Cova, Bernard"
~person:"D'Agnese, Frank"
~subject:"marketing"
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Where in the world is the market? : The income distribution approach to understanding consumer demand in emerging countries
Canback, Staffan
;
D'Agnese, Frank
-
Volkswirtschaftliche Fakultät, …
-
2007
dataset that achieves this goal and demonstrates how income distribution data, combined with consumer and
marketing
data, can … data with pricing,
marketing
spending, consumer behavior and distribution coverage data makes it possible to measure which …
Persistent link: https://www.econbiz.de/10005836441
Saved in:
2
Marketing
: the challenge we face
Cova, Bernard
;
Paranque, Bernard
-
Volkswirtschaftliche Fakultät, …
-
2009
-called homo economicus. The bodies of academic literature of finance and
marketing
rely mainly on this fundamental hypothesis …
Persistent link: https://www.econbiz.de/10005031414
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