Within the context of the Sustainable Development Goals (SDGs), the gender equality in education is considered one of … narrowing down the gender gap in education for the primary, secondary, and tertiary levels. More specifically, and among many … other factors, the study focuses on the response of gender gap in education to economic growth, information communication …

and validate them on the basis of three concise case studies from the health care, advertising and financial services …

newspapers in that costs of news production are recouped via advertising. We build a stylized model that rationalizes these facts … forcing the business model of the internet to be advertising-based. For the most likely cases, our model would imply that the …

may still find it profitable to enter the market. They do so by spending large amounts of money on advertising campaigns … in order to attract students who are relatively more influenced by the persuasive effect of advertising. I show that …

This paper reports a new theorem and proof for optimizing the advertising budget. The theorem is that the optimal rate … of advertising is equal to gross profit multiplied by advertising elasticity. This does not involve a ratio of … that it is easily adopted, by both large and small businesses, in place of heuristics such as industry advertising to sales …

in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the … on its advertising value. By using SPSS software Statistical evidence at .05 level of significance proved that Prior … acceptance. Further simple liner regression proved that mobile marketing acceptance has positive impact on its advertising value …

We investigate the dynamic relationship between advertising and product quality under duopolistic competition. By using … a simplified vertical product differentiation model with voluntary advertising, we show that the firm with larger market … share has a larger advertising share and that there is a positive relationship between the difference in product quality and …