This paper explores the track of marketing, by referring to the literature, through the advancements in digitalized … customer retention, and finally from a production-oriented definition of marketing to customer-oriented one(transaction to … relationships). Actually all these variables are considered to be the main drivers of Relationship Marketing (RM) that led the …

in India, both for household nutrition and income. Most of the livestock are kept in mixed farming systems, where crop … residues, mainly cereal straws have been an important feed resource. India is deficient in the supply of fodder, resulting in …

credit, training, skill formation and marketing to encourage more entry of women. …

traces its linkages with the agrarian sector. It uses the context of two developing economies, India and Kenya that were …

aftermath of the Southeast Asian crisis, the limitation of the liberal capital regime for a developing country like India is … often highlighted in the literature. However, the probable impact of introducing KAC on CAB in India generally is discussed … theoretically. Though some of the existing studies in India have earlier focused on this research question, they have done so by …

The purpose of this paper is to examine the progress in socioeconomic conditions across the major states of India by …

Marketing literature has emphasized the factors hampering marketing planning and strategizing in small firms, in … marketing have nonetheless shown that small firms do engage in peculiar marketing strategies and activities that do not … contributing to extant theory in entrepreneurial marketing placing under scrutiny the generative moments of marketing strategies in …