Nowadays, image is radically important for any product, and even more so for a country. The image that a country displays to the world influences the attitude and perception of the other countries and people in general about itself. Romania is currently facing a brick wall in this area. Although...

This paper aims to highlight the importance of tourism to strengthen the capacities of the different regions and their resources. With this goal in mind an empirical study was conducted in a tourist destination located in the inner part of Portugal (Beira Interior), which aimed to measure the...

Using supermarket scanner data, we test a variety of hypotheses from trade journals about the invasion of private-label food products. According to conventional industry wisdom, name-brand firms defended their brands against new private-label products by lowering their prices, engaging in...