Muhammad, Danish; Azam, Rehan; Syed Akbar, Suleman - Volkswirtschaftliche Fakultät, … - 2012
The purpose of this research is to investigate that whether Globalization, culture and purchase behavior differ across … regression analysis was used. F and T statistics are significant against .05 level of significance shows that Globalization is … the three demographic factors (age, income and gender). Further study empirically substantiate that the globalization is …