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Effectiveness of humor advertising on advertising success

S, venkatesh; N, senthilkumar - Volkswirtschaftliche Fakultät, … - 2015

In global advertising ‘humor’ is the most effective emotion used in advertising compared to other emotional appeals. Advertisers and researchers more interested in Humor in advertising for more than 100 years. But there is no review paper for Impact of humor in advertising till twenty two...

Persistent link: https://www.econbiz.de/10011271322

Placing Romania in the European and International Market: The Role of Image in building a Nation Identity

Soproni, Luminita; Stoica, Alina; Drinda, Roxana - Volkswirtschaftliche Fakultät, … - 2009

displays to the world influences the attitude and perception of the other countries and people in general about itself. Romania …

Persistent link: https://www.econbiz.de/10011108521

Consumer Buying behaviour in Fashion Retailing: Empirical Evidencies

Azevedo, Susana; Pereira, Madalena; Ferreira, João; … - Volkswirtschaftliche Fakultät, … - 2008

Consumer behaviour research is the scientific study of the processes consumers use to select, secure, use and dispose of products and services that satisfy their needs. Firms can satisfy those needs only to the extent that they understand their customers. The main objective of this paper is to...

Persistent link: https://www.econbiz.de/10005626853

Diversity and multiculturalism as a strategy for strengthening Micro, Small and Medium Enterprises (MSMEs) in the global market

Perumal, Koshy - Volkswirtschaftliche Fakultät, … - 2010

Managing multiculturalism is indeed a challenge both at the, governance as well as managerial levels. Organisations are increasingly realising vast diversity within the global market and devising strategies to make the most out of it. Why is multiculturalism being adopted as a leading corporate...

Persistent link: https://www.econbiz.de/10008490488

Current issues of the concurrencies market in business engineering acceptance

Catrina, Ioana; Neamtu, Ion - Volkswirtschaftliche Fakultät, … - 2008

In the current context, globalization involves awareness and action / reaction reporting of all social, political and economic level to the movement for creating unified market both regional and global. Globalization means the process by which distances between countries and continents including...

Persistent link: https://www.econbiz.de/10005619780

The social responsibility of retailers and small and medium suppliers in international supply chains

Pepe, Cosetta; Musso, Fabio; Risso, Mario - Volkswirtschaftliche Fakultät, … - 2010

This paper presents an overview of corporate social responsibility (CSR) drivers within retailers’ supply chains, following a multiple perspective of the different players involved. The study is focused on the relationship between European retailers and small-medium enterprises in the food...

Persistent link: https://www.econbiz.de/10011114122

Doing Business in Mexico

Zimmermann, Thomas A. - Volkswirtschaftliche Fakultät, … - 2002

from a country with one party rule and a closed economy to a pluralist democracy and a major player in the world economy …

Persistent link: https://www.econbiz.de/10005621987

On the world market trajectory of 21 major book publishing companies in globalization and European studies in 100+ countries. From “Amsterdam University Press” via “Palgrave” and “...

Tausch, Arno - Volkswirtschaftliche Fakultät, … - 2008

Ever since the path-breaking empirical studies by Schott (1998) world systems scholars start from the well …-established assumption that world science is a single gigantic center-periphery relationship. The strategic and tactical practical … publish their manuscripts for the world market? How does the European Union make its point in the global scientific arena in …

Persistent link: https://www.econbiz.de/10005260134

The Moderating Effect of Environmental Turbulence in the Relationship between Entrepreneurial Management and Firm Performance

Pratono, Aluisius Hery; Mahmood, Rosli - Volkswirtschaftliche Fakultät, … - 2014

Contingency theory points out the adaptive management is crucial point to sustainable firm performance. This research aims to determine the relative importance of a set of variables comprising the four entrepreneurial management variables, i.e. strategic orientation, organization culture,...

Persistent link: https://www.econbiz.de/10011206886

An Empirical Analysis of New Product by Using Models of Market Research (2013)

Alvi, Mohsin; Siddiqui, Bilal - Volkswirtschaftliche Fakultät, … - 2013

A biggest task for strategy maker, to perform market insights and its research by designing, collection of data with analyzing and reporting data (relevant) for specific purpose and market situation (problem) facing the company. However it requires spending a lot of time over it so several...

Persistent link: https://www.econbiz.de/10011107835