It is generally believed that companies choose supply chain partners on the basis of their distinctive value propositions; a fact one would also expect holds true when companies choose a logistics service provider. However, faced with the complexities of varied customer demands, it can be...

This study describes a simple, theoretically based methodology to analyze the nature of customer demand for third-party logistics provider service components. The method overcomes limitations in prior studies and enables us to examine the relative importance of product and service attributes as...