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TOOL KIT - Knowing What to Sel...
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Using customer lifetime value in customer selection and resource allocation : Report No. 03-112
Venkatesan, Rajkumar
;
Kumar, V.
- In:
MSI reports : working paper series
(
2003
)
3
,
pp. 3-27
Persistent link: https://www.econbiz.de/10001978402
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Using customer lifetime value in customer selection and resource allocation : Report No. 03-112
Venkatesan, Rajkumar
;
Kumar, V.
- In:
MSI reports : working paper series
(
2003
)
3
,
pp. 3-27
Persistent link: https://www.econbiz.de/10009893397
Saved in:
3
Selecting valuable customers using a customer lifetime value framework : Report No. 05-121
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
MSI reports : working paper series
(
2005
)
4
,
pp. 93-115
Persistent link: https://www.econbiz.de/10003294232
Saved in:
4
Selecting valuable customers using a customer lifetime value framework : Report No. 05-121
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
MSI reports : working paper series
(
2005
)
4
,
pp. 93-115
Persistent link: https://www.econbiz.de/10009893447
Saved in:
5
Looking through the marketing lens : my journey so far ...
Kumar, V.
-
2011
Persistent link: https://www.econbiz.de/10009270384
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6
Mobile shopper marketing : assessing the impact of mobile technology on consumer path to purchase
Baik, Alicia
;
Venkatesan, Rajkumar
;
Farris, Paul W.
-
2014
Persistent link: https://www.econbiz.de/10010424904
Saved in:
7
Looking through the marketing lens : my journey so far ...
Kumar, V.
- In:
Review of marketing research
8
(
2011
),
pp. 121-157
Persistent link: https://www.econbiz.de/10009957654
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8
Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.
;
Shah, Denish
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 43-72
Persistent link: https://www.econbiz.de/10003793932
Saved in:
9
Investigating the effect of new store openings in a dynamic environment
Pancras, Joseph
;
Sriram, S.
;
Kumar, V.
- In:
MSI reports : working paper series
(
2009
)
3
,
pp. 77-101
Persistent link: https://www.econbiz.de/10003950211
Saved in:
10
Interaction orientation : the new measure of marketing capabilities
Kumar, V.
;
Ramani, Girish
- In:
MSI reports : working paper series
(
2007
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10003605767
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