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Brand concept maps : a methodology for identifying brand association networks ; Report No. 05-112
John, Deborah Roedder
;
Loken, Barbara
;
Kim, Kyeongheui
; …
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 41-65
Persistent link: https://www.econbiz.de/10003201705
Saved in:
2
Brand concept maps : a methodology for identifying brand association networks ; Report No. 05-112
John, Deborah Roedder
;
Loken, Barbara
;
Kim, Kyeong-Heui
; …
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 41-65
Persistent link: https://www.econbiz.de/10009893443
Saved in:
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