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Do mindset metrics explain brand sales?
Srinivasan, Shuba; Vanhuele, Marc; Pauwels, Koen - In: MSI reports : working paper series (2008) 4, pp. 47-67
Persistent link: https://www.econbiz.de/10009893522
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Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.; Pauwels, Koen H.; Srinivasan, Shuba - In: MSI reports : working paper series (2010) 4, pp. 3-39
Persistent link: https://www.econbiz.de/10009893567
Cover Image
Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.; Pauwels, Koen; Srinivasan, Shuba; … - In: MSI reports : working paper series (2010) 4, pp. 3-39
Persistent link: https://www.econbiz.de/10009007363
Cover Image
Do mindset metrics explain brand sales?
Srinivasan, Shuba; Vanhuele, Marc; Pauwels, Koen - In: MSI reports : working paper series (2008) 4, pp. 47-67
Persistent link: https://www.econbiz.de/10003814434