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What drives customer relationship value in business-to-business exchanges?
Palmatier, Robert W. - In: MSI reports : working paper series (2007) 4, pp. 3-23
Persistent link: https://www.econbiz.de/10009893501
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What drives customer relationship value in business-to-business exchanges?
Palmatier, Robert W. - In: MSI reports : working paper series (2007) 4, pp. 3-23
Persistent link: https://www.econbiz.de/10003641090
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Determining the payoff from relationship marketing programs ; Report No. 05-102
Palmatier, Robert W.; Gopalakrishna, Srinath - In: MSI reports : working paper series (2005) 1, pp. 49-70
Persistent link: https://www.econbiz.de/10009893431
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Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Palmatier, Robert W.; Dant, Rajiv P.; Grewal, Dhruv; … - In: MSI reports : working paper series (2005) 3, pp. 107-140
Persistent link: https://www.econbiz.de/10009893440
Cover Image
Determining the payoff from relationship marketing programs ; Report No. 05-102
Palmatier, Robert W.; Gopalakrishna, Srinath - In: MSI reports : working paper series (2005) 1, pp. 49-70
Persistent link: https://www.econbiz.de/10002830879
Cover Image
Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Palmatier, Robert W.; Dant, Rajiv P.; Grewal, Dhruv; … - In: MSI reports : working paper series (2005) 3, pp. 107-140
Persistent link: https://www.econbiz.de/10003201776