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Brand-level effects of SKU reductions ; Report No. 05-104
Zhang, Jie; Krishna, Aradhna - In: MSI reports : working paper series (2005) 1, pp. 85-109
Persistent link: https://www.econbiz.de/10009893429
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When Wal-Mart enters : retailer reactions and sales outcomes
Ailawadi, Kusum L.; Zhang, Jie; Krishna, Aradhna; … - In: MSI reports : working paper series (2008) 4, pp. 123-146
Persistent link: https://www.econbiz.de/10009893519
Cover Image
Brand-level effects of SKU reductions ; Report No. 05-104
Zhang, Jie; Krishna, Aradhna - In: MSI reports : working paper series (2005) 1, pp. 85-109
Persistent link: https://www.econbiz.de/10002830959
Cover Image
When Wal-Mart enters : retailer reactions and sales outcomes
Ailawadi, Kusum L.; Zhang, Jie; Krishna, Aradhna; … - In: MSI reports : working paper series (2008) 4, pp. 123-146
Persistent link: https://www.econbiz.de/10003814444