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Weathering tight economic times : the sales evolution of consumer durables over the business cycle ; Report No. 04-109
Deleersnyder, Barbara; Dekimpe, Marnik G.; Sárváry, … - In: MSI reports : working paper series (2004) 2, pp. 51-78
Persistent link: https://www.econbiz.de/10002521442
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Win-win strategies at discount stores ; Report No. 06-109
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - In: MSI reports : working paper series (2006) 2, pp. 45-57
Persistent link: https://www.econbiz.de/10003346474
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Dancing with a giant : the effect of Wal-Mart's entry into the United Kingdom on the stock prices of European retailers
Gielens, Katrijn; Van de Gucht, Linda M.; Steenkamp, … - In: MSI reports : working paper series (2007) 2, pp. 3-23
Persistent link: https://www.econbiz.de/10003605638
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Long-term performance impact of new products and promotions in the auto industry : Report No. 03-110
Pauwels, Koen; Silva-Risso, Jorge M.; Srinivasan, Shuba; … - In: MSI reports : working paper series (2003) 2, pp. 79-100
Persistent link: https://www.econbiz.de/10001978350
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Advertising spending and market capitalization : Report No. 04-110
Joshi, Amit; Hanssens, Dominique M. - In: MSI reports : working paper series (2004) 2, pp. 79-95
Persistent link: https://www.econbiz.de/10002521459
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Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.; Pauwels, Koen; Srinivasan, Shuba; … - In: MSI reports : working paper series (2010) 4, pp. 3-39
Persistent link: https://www.econbiz.de/10009007363
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Product innovations, advertising spending, and stock returns ; Report No. 06-110
Srinivasan, Shuba; Pauwels, Koen; Silva-Risso, Jorge M.; … - In: MSI reports : working paper series (2006) 2, pp. 59-79
Persistent link: https://www.econbiz.de/10003346482
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The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity : report No. 06-119
Villanueva, Julian; Yoo, Shijin; Hanssens, Dominique M. - In: MSI reports : working paper series (2006) 3, pp. 93-108
Persistent link: https://www.econbiz.de/10003393791
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Long-term performance impact of new products and promotions in the auto industry : Report No. 03-110
Pauwels, Koen; Silva-Risso, Jorge; Srinivasan, Shuba; … - In: MSI reports : working paper series (2003) 2, pp. 79-100
Persistent link: https://www.econbiz.de/10009893386
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Advertising spending and market capitalization : Report No. 04-110
Joshi, Amit; Hanssens, Dominique M. - In: MSI reports : working paper series (2004) 2, pp. 79-95
Persistent link: https://www.econbiz.de/10009893414