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Crissy, W. J. E.
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Mossman, Frank H.
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MSU business topics
Journal of marketing
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A Macmillan marketing book
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Analytical viewpoints in marketing management
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Marketing Management Viewpoints : Commentary and readings
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Segmental analysis : Key to marketing profitability
Crissy, W. J. E.
;
Fischer, Paul
;
Mossman, Frank H.
- In:
MSU business topics
21
(
1973
)
2
,
pp. 42-49
Persistent link: https://www.econbiz.de/10002058380
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Matrix models for marketing planning : an update and expansion
Crissy, W. J. E.
;
Mossman, Frank H.
- In:
MSU business topics
25
(
1977
)
4
,
pp. 17-26
Persistent link: https://www.econbiz.de/10002058400
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