Purpose – The purpose of this paper is to critically review the relationship between management research and practice particularly in the UK. Design/methodology/approach – The paper takes the form of an historical survey of initiatives and different conceptual approaches. Findings – The...

The Concept of Usefulness Usefulness in forecasting implies two critical issues. Firstly, there is a concern to relate forecasting to its decision making context. This covers the vast majority of forecasting that is actually done although it is possible that a very limited number of instances...

Aims to delineate and explore the terrain of mainstream literature on strategic marketing management. Draws attention to the important role of judgement in almost everything that marketing managers do and for organizations. Considers the orthodox treatment of uncertainty and judgement in...