Purpose – The purpose of this paper is to study the mechanism through which decisions on the preferred governance mode of strategic technology alliances are made at the firm level. Design/methodology/approach – The author constructed a value‐mediated governance model that is empirically...

Purpose – The purpose of this paper is to study the impact of managerial perceptions regarding the competitive environment and organizational capabilities on the way firms respond to their rivals' competitive actions. Design/methodology/approach – The authors draw on competitive dynamics...