Purpose: The environment in high-tech industries is highly dynamic, and after COVID-19, it has become even more unpredictable. Hence, it has become critical for firms to develop strategies to cope with a highly dynamic environment. This paper aims to analyze how the impact of the scientific...

Purpose: The purpose of this paper is to investigate how a B2B firm can improve its value appropriation from industrial buyer–seller relationships by leveraging its network capability, as well as the curvilinear moderating role of the firm’s network embeddedness....

Purpose – This study aims to examine the role of responsive market orientation and proactive market orientation in product innovation performance directly and indirectly via innovativeness, as well as the moderating effect of environmental turbulence in the market orientation‐product...

Purpose – The pupose of this paper is to explore the power of narrative in management and enterprise research. It is inspired by Paul Ricoeur's philosophical understanding of the relationship between life and narrative. He draws on Aristotle's Poetics and the notion of emplotment ( muthos in...