Purpose – Outsourcing has been promoted as one of the most powerful trends in the modernization of marketing operations. The rationale for such an undertaking includes a variety of factors but is generally predicated on fiduciary considerations. The purpose of this article is to examine the...

Purpose While cost savings and perceptual benefits have been discussed in the literature as catalysts for promoting environmental responsibility (ER) and green management among public assembly facilities (PAFs), researchers have yet to determine if and how ER in this particular sector differs by...

Purpose – Several factors are known to influence donations to university athletic departments including previous donations and university affiliation. This research aims to build on prior work by examining whether a university's environmental management initiatives can also influence donor...