Purpose – To explore and identify the strategic approaches firms may follow in their pursuit of value transparency (VT) in inter‐organisational relations in supply networks. Design/methodology/approach – Through the use of game theory an understanding of the difficulties of co‐operation...

For various reasons organisations can enter a condition that presents them with a “transformational imperative”. This happens when “old” ways of doing business cease to deliver sustainable competitive advantage and usual ways of “putting things right” fail to restore business...