Purpose – Informs executives of the dangers of entrapment which can occur when there is an increasing commitment to an ineffective course of action to justify previous allocation of resources when managing new projects. Design/methodology/approach – Reviews research studies on establishing...

Suggests a structured approach to decision making in the context of generating appropriate marketing strategies. The method includes the use of a creative problem‐solving method, brainstorming. Decisions often involve several people and different people may have different viewpoints on the...

Exploring data and relationships between variables by visual inspection permits one to obtain excellent information for decision‐making purposes. CA Compete ! for Windows facilitates this process. The range of applications for the package in management decision making is quite enormous....

Notes that paradigms have life cycles and prove increasingly expensive and less effective as they near the end of their life cycles. The process of paradigm shift can be encouraged and effected early through the use of analogical thinking. Points out that analogical thinking brings into place...

Corporate planning involves setting down overall corporate financial goals and using these as the basis for setting goals in the various functional areas of the business. In the case of marketing, strategies aimed at achieving stated goals and objectives are based on an analysis of marketing...

The article explores the concept of idea processing support systems noting their relevance and usefulness in management decision. A review of some of the pertinent software is offered along with an account of the development of an integrated idea processing support system called the creative...

Industries have life cycles and the transition from one stage to the next can have considerable strategic implications for incumbent firms. Restructuring companies and other companies bringing about change in an industry have a vital role to play in the process of industry transition and...