Although trust is discussed widely in the literature, there are still discrepancies in the existing conceptualisations of the trust concept. These are usually either unidirectional or bi‐directional, and a limited or narrow approach is usually applied or taken into consideration. There is an...

The article provides a non‐mainstream discussion the origin and evolution of efficient consumer response (ECR) in marketing literature. It challenges generally believed positions in the area of the concept. In addition, the novelty value of ECR is questioned. The author argues that ECR has...

The topic of this article is the term “global marketing” and the phenomenon of the “globalization” of marketing activities. Global marketing is a theoretical concept that in a managerial context is hardly applicable. Global marketing and the globalization of marketing activities have...

Examines the construct of ethics in general and of business ethics in particular. Provides a conceptual discussion of the dynamics of ethics in society and the dynamics of business ethics in the marketplace. Ethics and business ethics constructs are dependent upon two principal parameters –...

Purpose – The objective of this paper is to conceptualize the serendipity of leadership effectiveness in management and business practices. The term “serendipity” is defined as the mix of leadership effectiveness by accident and sagacity in management and business practices....

Purpose – The objective of this paper is to conceptualize and define a concept (i.e. born glocals) that may contribute to unite the terminology into one common concept. Design/methodology/approach – A literature review is provided. A concept is conceptualized. Findings – The current...

Purpose – The purpose of this paper is to describe an initial seed of anti‐climate change management (ACCM) in business practices and theory generation. Design/methodology/approach – An approach of ACCM is coined and a framework is outlined. Findings – Two interconnected levels of ACCM...

The topic of this article provides a discussion on the importance of well‐defined concepts and approaches used by scholars and by practitioners in various contexts. It is troublesome when the use of a concept or an approach is ambiguous and confusing. The discussion focuses on, and is...

Many widespread managerial concepts are expressed as abbreviations of two or three letters. In addition, they have often been introduced and treated as new‐to‐the‐world by both scholars and practitioners. For example, just‐In‐time (JIT) is a managerial concept that has been heavily...