Purpose: The purpose of this paper is to examine a form of anti-consumption termed moral avoidance. Design/methodology/approach: The study builds and tests a model of moral avoidance, using a sample (n=457) of adults aged 50-94 years. Findings: Two distinct forms of this type of...

This paper presents a case study of how, over the last six years a large, a traditional corporation simultaneously created new service markets and established a dominant position in the competitive information and communication technology field in Japan. The corporation accepted a new...