Purpose – This study aims to examine the moderating effects of gender, income, age, customer involvement and length of the relationship on the customer satisfaction (CS)‐customer loyalty (CL) relationship in a contractual service context. CL is assessed using customer repurchase intention...

The Hispanic market is growing and changing, providing a vital and necessary marketplace for a wide variety of products. Analyses the Hispanic market in the USA, concentrating on advertising. Identifies the Hispanic market through demographic analysis, reviews the manner in which advertisers...

The process of innovation is inherently risky and unpredictable. There is, therefore, good reason to plan strategically for the implementation of the innovative process within the enterprise. Such strategic planning may help to minimise risk, ensure that a return on investment in innovation can...