Purpose – This study aimed to examine the prospective role played by perceived environmental uncertainty in the strategy‐performance linkage among SMEs in China, Turkey, and the USA. Design/methodology/approach – The strategic group level of analysis was employed. Generic strategy,...

Purpose – The purpose of this paper is to investigate linkages among competitive strategy, strategic capabilities, environmental uncertainty, and organizational performance in small and medium sized enterprises (SMEs) in China and the USA. Design/methodology/approach – In China, a survey was...