Purpose – This paper aims to contribute to understanding of strategy development by reporting a detailed case study of one pharmaceutical company over an 11‐year period using a framework for classifying strategic actions developed from a broader study of strategic behaviour in the industry....

Describes an initiative to refocus the appraisal, review and career planning within the Shoe and Allied Trades Research Association (SATRA). First of a two‐part article; the second part describes the implementation of the scheme and the monitoring of its effectiveness.

The second part of a two‐part article. Outlines the monitoring by questionnaire of staff attitudes to implementation of a radically new performance review scheme (described in Part One). Provides prescriptions for organizations considering such a change.