Purpose: The primary goal of a startup is to find a viable business model that can generate value for its customers while being effectively captured by the startup itself. This business model, however, is not easily defined, being a consequence of the application of tools involving trials, data...

Purpose – Business strategy and its quest for sustainable competitive advantage and success is challenged by external and internal change, which increasingly takes the form of radical discontinuity. However, emergent strategy models are rising as concepts and constructs, possibly impacting on...