User‐initiated innovation is a significant source of new industrial products in certain industries. Recent investigations have been concerned primarily with the identification of user‐innovators and their usefulness to the manufacturers who eventually make and/or market the new product or...

The concept of marketing is essentially that of matching supply and demand. Gordon Foxall explores marketing's domain and provides some pointers for both commercial and non‐commercial managers.

Introduction Contemporary marketing thought stresses that pricing decisions ought to be made within the context of the firm's entire marketing mix. Price is but one facet of a company's appeal to consumers and needs to be fully integrated with the physical product, its package, advertising,...