Under Josip Tito’s leadership, Yugoslavia broke away from Stalinistic central planning in 1948 and developed an economy‐wide system of worker self‐management. Its ideological focus was on leadership development and continuous learning among all employees, replacing owners and state...

Purpose – The paper sets out to observe the absorption of strategic management practice in a leading Central and East European (CEE) economy, and to provide insight into institutional differences influencing the content of mission statements. Design/methodology/approach – The content of...