Purpose: The purpose of this paper is to shed light on how big data deployment transforms organizational practices, thereby generating potential benefits, in a specific industry: retail. Design/methodology/approach: To achieve the paper’s goal, the authors have conducted several...

Purpose: The purpose of this paper is to investigate the relations among soft skill, information technologies and Big Data for building a possible bridge able to link human and technology dimensions for increasing firm performance. Design/methodology/approach: Using the Business-focused...